Video Advertising is one of the most engaging ways of advertising your products. Get to know how to properly place your ads in YouTube in order to reach out to hyper-relevant audiences.
With the meteoric rise of video sharing platform YouTube, video marketing has become one of the most attractive ways of advertising products. With 48% of consumers trusting online video ads, marketers do creative ways of sharing informational videos about their companies or their products in order to promote recall. In order to properly utilize this platform and reach out your desired market, Brand Spire can assist clients with laying out the proper and cost-efficient strategies of placing video ads on YouTube.
The answer is a big YES! Unlike traditional TV ads, you can access streaming video ads anywhere at any time of the day from your phones, laptops and even your Smart TVs. Digital video ads such as in YouTube are also cost efficient compared to traditional TV as you only pay when someone chooses to watch your ad (at least 30 seconds) so ad spend is never wasted on users who aren’t interested in your video!
promotes a shotgun approach of marketing, your company can reach out to an even more distinct viewers that would likely patronize your brand.
YouTube and its counterparts have the capability to scale out audience interests at a global scale. It sorts out a country’s demographics to identify its people’s likes and interests. Unlike traditional TV ads that has a shotgun approach, YouTube ads caters to more distinct viewers who would likely be interested in your brand.